We’re Dr. Zach Gelber and Dr. Dante Paolino, board-certified pediatric dentists, dads, and two people who know firsthand that getting kids to brush their teeth isn’t always easy.

That’s why we created Build-A-Brush, a customizable kids’ toothbrush that puts creativity and choice in your child’s hands. When kids get to design their own toothbrush, brushing becomes more fun, routines get easier, and the daily struggle can turn into something everyone looks forward to.

We believe good oral hygiene starts with building healthy habits early, and that a little fun can make a big difference.

Our mission is simple: make brushing better for kids and easier for parents. We’re proud that Build-A-Brush has been recognized with The Skimm’s Moms Who Get It Award and a Fast Company Innovation by Design Honorable Mention.